Smart Display
Tasked with exploring the viability of a display-integrated device, we leveraged creative problem-solving and rapid prototyping to validate market opportunities.
Clients
Western Digital
Roles
Research, Product
Platform
Frames
About
Reimagining Product Possibilities in the Smart Display Era
At the height of the smart display trend, WD explored the feasibility of creating a screen-based device to enhance user experiences with our NAS storage products. By examining competitive landscapes, leveraging existing Android app capabilities, and partnering with established players, this initiative demonstrated the power of prototyping to test ideas while minimizing risk.
Challenge
Balancing Innovation with Market Realities
The smart display market was competitive, with established players offering multi-functional devices at price points that constrained margins. WD faced the challenge of positioning a single-purpose photo frame device in this environment. The team needed to validate whether such a device could be both competitive and profitable, while ensuring the investment aligned with strategic business goals.
Goal
Validate Market Potential Through Prototyping and Partnerships
Our goal was to assess the viability of a screen-based device that integrated seamlessly with WD NAS storage products. By prototyping an Android-based solution using our existing Fire TV app, we aimed to explore bundling and partnership opportunities with established photo frame manufacturers, reducing development costs while gauging market interest.
Result
Proven Prototype, Strategic Insights, Teamwide Recognition
The prototype was a resounding success, demonstrating that WD’s existing app could function on Android-based photo frames to deliver a seamless content experience. Business development discussions with leading photo frame manufacturers provided valuable insights into market volumes and consumer demand, ultimately revealing that an in-house device was not a viable opportunity for WD. The project’s ingenuity and execution earned team-wide recognition, with members celebrated in company all-hands meetings and rewarded with spot bonuses for their efforts.
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