Strategist.
Innovator.
12+ years of leading cross-functional teams across mobile, web, desktop, and TV, I transform insights into impactful products that connect with users and drive growth.
B2C, B2B, and B2B2C product leadership
Over a decade of experience delivering software and services for various industries including but not limited to electric vehicle charging, law industry, digital storage products and more.
CO-FOUNDER
One of three founding members of a pre-revenue B2B2C SaaS startup aimed at eliminating wait times at chargers for electric vehicle drivers, while maximizing charger utilization for charger operators.
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Consultant
Recruited to develop a new revenue stream by digitizing legal consultation, making private representation more accessible to a broader range of clients.
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Director, PRODUCT
Promoted to define software and services roadmap for $4B consumer storage products business spanning across 3 brands - WD, SanDisk, and SanDisk Professional. Reported to the SVP of Engineering.
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Why you should consult with me
Meticulous, Methodical, and Creative
I bring a passion for every part of the product lifecycle, anchored in principles that drive success. To build a truly effective product, I believe in starting with crystal clarity: defining a hyper-specific audience (who), a well-articulated problem (why), a clear and actionable solution (what), and finally, a strategic rollout plan (how) to put your product in the right hands.
01
Gather
The foundation of any impactful product is understanding the why and who behind it.
Detailed user personas and pain points
Research-backed problem statement
Audience journey map highlighting key touchpoints and motivations
02
Frame
Once we’ve fully empathized with your audience, it’s essential to crystallize why we’re creating this product before defining what it will be.
Product vision and guiding principles
Prioritized list of user needs and goals
Problem-solution alignment framework for clear decision-making
03
Execute
With the who, why, and what in place, it’s time to bring the product to life through a structured, iterative process.
Measurable milestones and KPI tracking dashboard
Iterative prototypes with actionable feedback loops
Launch-ready roadmap with rollout strategies for success
Tool Box
Here’s a snapshot of the skills, methods, and mindsets that drive all my project forward.
leadership & strategy
product development
technical skills & Knowledge
tools & platforms
Browse highlighted works to see these tools in action.
Excerpts of recommendations received on LinkedIn
About
Navigating Complexity, Creating Impact
Product leader, dog dad, outdoor enthusiast, and devoted husband—I’m dedicated to creating products that resonate and make a difference. With a career spanning platforms and industries, I bring a blend of curiosity, precision, and joy for innovation to everything I do, on and off the clock.